Katy Perry’s merchandiser seeks trademark protection

A company handling the merchandising of souvenirs for popular singers at U.S. concert venues wants to ban bootleggers from selling unauthorized memorabilia of allegedly inferior quality at singer Katy Perry’s summer shows, three of which will take place in Los Angeles next week. Bravado International Group Merchandising Services, Inc. filed a trademark infringement suit against more than 200 alleged souvenir counterfeiters.

Along with a ban on independent merchants who sell knock-off Katy Perry clothing and other concert memorabilia, Bravado wants the court to take a proactive stance against the reported illegal merchandisers. The company wants the U.S. Marshals Service and local police to be allowed to seize and destroy the fake goods.

Lawyers for Perry’s merchandising company claim that the counterfeit souvenirs lack the quality associated with Bravado’s fan merchandise. It believes the counterfeiters’ items would cause confusion among the fans.

Unless the unauthorized concert items are erased from the streets and violators are discouraged from continuing to produce the goods, Bravado argues that the company would stand to lose hundreds of thousands of dollars.

Katy Perry’s Teenage Dream tour kicked off in late June and is scheduled for more than 40 concert venues in the U.S. and Canada throughout the rest of the summer. The infringement lawsuit against one unidentified company and hundreds of unnamed individual merchants is one of many trademark lawsuits that Bravado has filed this year.

Earlier in 2011, Bravado International Group Merchandising Services, Inc. sued bootleggers around the country over merchandise sold for the Backstreet Boys and the late Michael Jackson. Among its current clients are teenage pop star Justin Bieber and long-time rockers The Rolling Stones. It will be interesting to see how the courts decide in this case as there are many factors that must be considered in proving trademark infringement.

Source: Intellectual Property Brief, “No Teenage Dream: Katie Perry Tour Merchandiser Initiates Trademark Infringement Suit,” Sarah Leggin, 15 July 2011